The NFL is making significant strides in its global expansion. In the 2024 season, the NFL played five international games, including their first game in Brazil. This momentum continued in 2025, as the league had seven games, including its first games in Ireland and Spain. Looking ahead to 2026, the NFL has confirmed nine games. New locations for these international games are Australia and France, as well as a return to Mexico.
Goodell has expressed a vision of hosting 16 international games annually within the next five years, a move that could significantly boost the NFL’s revenue. This expansion is not only beneficial for the league’s financial health but also for fans in the United States. The introduction of more international games could lead to the creation of a new TV package, with standalone times for these games. This would not only increase the NFL’s revenue but also potentially raise the salary cap, allowing teams to pay players more and attract higher-quality talent.
The NFL’s strategy to expand internationally is a smart move, given the sport’s entertainment value and its suitability for television. Since it is mainly an American sport, it also has so much room to grow abroad.
The potential for an 18 game season, with each team playing one game internationally, would ensure that fans in the U.S. won’t lose any games, maintaining the current 17-game US schedule, while adding an international game.
The NFL’s financial success is evident in the rising salary cap, which is expected to exceed $300 million for the first time this year, marking a $20 million increase from the previous year and a nearly $100 million rise since 2022. Since 2016, the salary cap has nearly doubled, reflecting the league’s ability to generate substantial revenue through TV deals and other ventures. This financial growth underscores the NFL’s prowess in business and its ongoing efforts to expand its reach and influence in the world.