The NFL will now spot touchbacks at the 35-yard line rather than the 30. The 30 was a good starting point, but only produced a return rate of 32.8%. With the rule change, the league projects the return rate will now be 60% to 70%. In addition to more kickoff returns, teams that do get a touchback get better field position to help score more points. Both outcomes are good for the league and fans watching the games. We have predicted this will happen for some time so it’s good to see it put in place.
Wheelhouse Blog 